Natural toys

All Natruba products are made from natural rubber from the Hevea tree.
Natural rubber is biodegradable, eco-friendly and non-toxic.

The quality of natural rubber is flexibility, and the texture is soft and bouncy making it a fantastic material for little ones to play with and soothe and chew on. Natural rubber is a natural product and therefore naturally decomposes, over time, without harm to the environment.

Colors may also vary, and may become weak or disappear over time, as these are plant- or food graded dyes and biodegradable as well.

Our products guarantee you a natural and safe product, no plastic, no synthetics, and no harmful chemicals.

Worry-free toys: Non-toxic & mold-free

By choosing Natruba natural rubber toys, you do not have to worry about your child’s health and safety.

We have made sure that by selecting our products, you do not only choose an eco-friendly toy but also, and most important, non-toxic, high-quality designs guaranteed free of PVC, BPA, Phthalates, and Nitrosamines. Making them a perfect and safe choice for children to play with and babies to soothe and chew on.

Natural rubber is highly hygienic, and all our products are designed with no valve or holes, which means no mold and bacteria can accumulate inside.

Tested quality and safe to use from 0 months

At Natruba we are proud to say that all products in our range and their details are made with the precious little ones in mind.
Our first priority is being of the highest quality & safe choice.

All our products are independently tested by well-known laboratories and go through several quality checks and tests.

We guarantee the products are free of harmful chemicals and ensuring them to be completely safe & non-toxic for children to chew on and play with.

All our products are quality inspected and manually packed in Denmark.

Handmade & unique

Hand sketched, hand sculpted, hand cast & hand painted – a lot of hands and love have gone into making our products.

And we hope that soon a small couple of hands will love our designs as much as we do.
We use food graded dyes when painting our products, and these are completely safe for your child to chew on.

The handmade process sometimes results in slight variations, and some might call it errors, we choose to see it as uniqueness.

Like every child, every single one of our natural rubber toys is unique in their own way, that’s natural.

For children’s development

We have children in focus every time a new product is designed.
All Natruba toys are designed & developed with a focus on motor skills development, sensory development, cognitive development, emotional development and last, but not least development of the ability to play, learn and development and use of imagination – for both big and small. Therefore, you will find, among other things, that Natruba products are lightweight and easy for little hands to hold, to stimulate & practice movement, the eye-space coordination, and fine motor skills.
They have different textures, colors & shapes to stimulate sensory development.

By using our products together with your child, you will naturally boost your child’s cognitive skills, like cause-consequence relationships, imagination & processing of information. This will furthermore spur the emotional development – characters, facial expressions, the tone of voice are the first encounters for the little one with emotions. You won’t find names on our toys, that is up to you.

Be imaginative and be forever playful, it’s natural and good for your child’s development.


The process

Inspired by children & Nature

All product ideas come from our surroundings and are based on the philosophy to satisfy children’s needs and satiate and support their different development stages, in a safe and natural way.

It is no secret that our two kids are a significant source of inspiration to us and by observing them, their needs and development, the inspiration to new designs or improvements to existing designs, quickly arises.

Ideas to new designs are hand drawn and sent to our experienced development and sculpting team.

Sculpting – artisanal work!

Our skilled sculptors are true artisans! They bring design drawings beautifully to life in rich details by sculpting the first prototypes by hand in clay.  Close collaboration and communication are crucial throughout the sculpting process. The sculptor can incorporate minor changes to the clay model within a timeframe of a couple of days.

When the clay model is accepted, it is dried and used for making first a sample mould and later on for making production moulds.


The latex is manually poured into the production moulds and is set to dry for up to 5 days, depending on design. After drying the moulds are gently separated, and a new natural rubber toy has come to life.


After leaving the moulds, the toys are inspected one by one and washed. Surplus natural rubber and uneven surfaces are trimmed by hand and afterward polished thoroughly to attain the silky smooth, soft and superior finish.


All Natruba toys are handpainted with food grade dyes or natural pigments.

Making all of our toys perfectly safe for all little ones to chew and soothe on.

In fact; every little detail is carefully painted by hand, making every piece unique. Therefore minor variations in colors and/or patterns may occur.

Quality control & testing

We are proud to say that all  our products are safe to use from 0 months.

All our products are tested independently by well-known laboratories and go through several quality checks and tests to ensure that they are free from harmful chemicals and ensure they are completely safe & non-toxic for children to chew on and play with.

This means our products are PVC, BPA, Phthalates, and Nitrosamines free and that they meet all requirements in relevant international safety standards.